Massage Therapist Practice offers practical insight and experience for the practitioner working with other practitioners, wishing to generate secondary sources of income or preparing to retire and sell her/his practice. A comprehensive picture is painted of the massage profession’s past, present challenges and future opportunities, and an entire chapter is included particularly for the entry-level practitioner.

• Analyze the implications of government policy, insurance compensation, economic health, gatekeeper disciplines, public and media perception, exploiters and profiteers, and the intrinsic politico-culture on the viability of massage therapy practice.

• Where massage practitioners should look for opportunities in the new economy.

• Common (often disastrous!) convictions that doom massage business relationships.

• Financial facts and fictions in operating a massage business.

• The elephant in the room - the primary (and unidentified) source of tension in negotiating financial terms.

• Strategies for turning around unprofitable business agreements.

• Benefits of the employer/employee model over contractor model.

• Learn how massage business owners can reduce turnover and grow profit margins.

• Why you don’t earn enough money as a contractor massage practitioner, and how you can.

• Why straight-percentage agreements are problematic.

• Managers: Cultivate loyalty, longevity and productivity in your associates.

• Practitioners: Increase your value, leverage and income in negotiating business agreements.

• Practical and profitable models for practitioners working together.

• Legal implications of contract clauses

• 12 profitable, low- or no-hands-on, industry-related secondary sources of income.

• Points to consider when buying or selling a massage therapy business.

• Valuating your business.

• 12 practice development essays for entry-level practitioners.

Quote: “I remember clearly the moment I decided I must succeed if I was to continue practicing bodywork. I had struggled for more than a year in a new city trying to build a practice. My initial tenure with a business-savvy chiropractor provided the business model I needed to jump-start my practice and quickly get me busy. Within a year, I left that chiropractor's business, believing I would do better on my own. I didn't.

The high rent I had paid the chiropractor was for established contacts, operating systems and promotion campaigns I did not have. With my wife pregnant with our first child, I had to figure out how to make a living in the business of healing...quickly. Today my income is happily almost seven times that of my initial year in practice.”

Overview:

Ÿ The massage profession's past and present are shaping its future...where are the next opportunities?

Ÿ Overcoming common problems in working relationships between massage business owners and associates

Ÿ Generate Other Sources of Income - Mitigate the wear-and-tear of labour-intensive practice with 12 industry-related profitable means

Ÿ The End in Mind - Your practice is an asset beyond the physical equipment. Prepare for the day you will sell your business for retirement income and opportunity

Ÿ Entry-Level Practice - 12 essays for the budding practitioner

Preview the first chapter for free at http://www.mtcoach.com/MTP_IntroChptr1.pdf.